Austin, Texas, January 4, 2010 – Jwaala, a leading provider of next generation online banking solutions for financial institutions, has added 10 more credit unions to their award winning MoneyTracker PFM, client list. MoneyTracker PFM is a Personal Financial Management platform that extends the capabilities of existing online banking applications with robust, customizable, features including “Google-style” searching, transaction categorization, rich budgeting and reporting, an online safety deposit box, remote deposit services, and fully customizable alerting.

The MoneyTracker platform is uniquely designed for credit unions that want to offer feature rich online banking services while maintaining the flexibility to add-to and easily customize their offering as consumer demands evolve. Flexibility is a key characteristic of the MoneyTracker application, which allows consumers to build views into their finances, and receive notices the way they choose with customizable dashboards, widgets, tagging, searchable transaction annotation, and alerting. That customization extends to the financial institutions that deploy the solution, allowing for custom services and feature additions as trends change.

MoneyTracker is proving to be appealing to many financial institutions. Jwaala has added to their growing list of credit union clients, recently signing:

• United FCU($1.1B, MI)
• Tinker FCU ($2.0B, OK)
• Spire FCU ($580M, MN)
• IBM Southeast Employees CU ($821M, FL)
• Summit Credit Union ($1.4B, WI)
• Advantage FCU ($138M, NY)
• Credit Union 1 ($677M, AK)
• Red Canoe CU ($538M, WA)
• Valley First CU ($314M, CA)
• San Francisco Fire FCU ($632m, CA)

“MoneyTracker has been appealing to credit unions and banks that are serious about the online channel, and are looking for ways to better serve their members with online technologies.” said Kelly Dowell, Jwaala’s COO. “We are very proud to be working with such an innovative and highly respected group of credit unions. We are truly committed to the credit union industry and it is our plan, and mission, to work closely with our clients in the development cycle as we continue to enhance the platform. Their feedback will help continue the innovation behind the MoneyTracker solution benefiting all those that deploy it.””

1/26/10 Austin, Texas. Dupaco Community Credit Union, has launched a new, innovative
online banking platform to provide their members with an expansive array of online services.
Partnering with Austin based online banking vendor, Jwaala, Dupaco’s new online banking
services, offer integrated personal financial management capabilities including customizable
user alerting, transaction searching, budgeting, an online safety deposit box, customizable
dashboards and widgets, all within a simple to use and flexible member interface.

“When we decided to replace our online banking platform, we wanted something that was
innovative, appealing, and powerful for our members. Something that would set Dupaco apart
from the cookie cutter solutions, that are out there and allow us to remain ahead of the crowd
over time. Jwaala’s integrated PFM, search, and flexibility set it apart from every other vendors
we evaluated,” explained Steve Ervolino, SVP Information Services for Dupaco Community CU.
“Power users love the transaction reporting features and customizable alerts, yet the
straightforward design makes it easy to use for those members who simply want to balance
their checkbook. We love it, and so do our members.”

Dupaco Community Credit Union was recognized by Raddon Financial Group (RFG), and
awarded a Crystal Performance Award as one of the Top 10 “Top Performing” credit unions in
2008, with more than $500 million in assets, achieving a top ten ranking based on the RFG
Performance Index™; a balanced scorecard measurement of growth, income, efficiency and
margin management.

“We are very happy to have Dupaco as a client partner and are excited to see their success
with MoneyTracker BOB,” said Kelly Dowell, COO for Jwaala. “They are a creative group with
bright ideas for their online banking services and we are looking forward to continuing to work
with them. I think our join goal is to deliver online and mobile solutions that surpass the
competition in features and functionality, allowing Dupaco and our other clients to truly stand
out from the crowd.”

1/12/10 Austin, Texas. Jwaala has added Twitter and Skype alerting capabilities to their
MoneyTracker BOB (Better Online Banking) platform. Consumer alerts are becoming an
increasingly valuable service for financial institutions and their members. Alerts allow members
to quickly receive important information from their financial institution without having to initiate a
request. Alerts typically include security notices, transaction information, notices from the credit
union or a custom alert created by the member. Today’s online users have come to appreciate
alerts that deliver the information they want, when and where they want it.

Adding Twitter & Skype capabilities is just one more way of delivering alerts to a destination
consumers desire. Having the flexibility to receive information where they want, is a truly
appreciated customer service. Jwaala’s Better Online Banking platform provides multiple
methods of communicating with members, and allows the member to choose what fits their
lifestyle best.

“While some may not fully appreciate the ability to send alerts to Twitter or Skype, it’s important
to keep an open mind with social technologies. Consumers have unique lifestyles and desires,”
explains Kelly Dowell, COO of Jwaala. “There is no denying the explosive growth of the Twitter
and Facebook communities. If people are in constant contact with Twitter and Facebook, which
millions are, or if they have Skype running continuously in the background, they are likely to
receive notices much quicker within those applications verses having to login to an online
banking or email application. We want our platform to allow members to choose a channel that
fits their desires whether that’s Twitter or Facebook, text message, RSS, email or something
else. We provide the capability and they can choose what they want to use.”

The Jwaala’s MoneyTracker Better Online Banking platform not only provides multiple options
for members to receive alerts, but also the ability to create alerts on just about anything related
to their finances; another unique feature within Jwaala’s vision of online banking.

Jwaala’s new alerting channels are sent via private messages within the applications. And is
as simple as selecting Direct Twitter Notification within your user profile screen under primary
and secondary notification channel.

Jwaala announced today that tech-savvy Addison Avenue Federal
Credit Union has selected Jwaala’s award-winning online Personal Financial Management
Suite for deployment by the end of 2009. Headquartered in Palo Alto, California with over
twenty branches in ten states, serving 150,000 members, Addison Avenue is one of the
country’s largest and most progressive credit unions.

With approximately 70,000 online banking users and less than 30% of its membership utilizing
physical branches, Addison Avenue is committed to delivering the most robust and advanced
online banking services available.

“Jwaala is an innovative company that shares our vision of what online banking can be. Not
only do we benefit from the advanced PFM capability inherent in MoneyTracker, but also by
collaborating with Jwaala at the source code level, we have the ability to enhance and extend
the solution to satisfy our unique needs. The ability to access the source code was a key
differentiator for Addison Avenue FCU,” says Stu Fisher, SVP of eCommerce at Addison
Avenue FCU.

Breaking industry traditions, Jwaala allows clients to license its source code, providing
maximum flexibility and long-term viability for the platform. Additionally, through an active client
developer community, MoneyTracker continues to improve through creative input of the user
community.

By partnering with Jwaala, Addison Avenue’s online channel will allow members to visualize
and interact with their finances like never before. Members can search transaction information
across all of their accounts and financial institutions as easily as searching within Google. They
can build custom financial dashboards, set and manage budgets, create their own alerting
systems, receive updates and notifications when and how they want them, and even store
important documents safely and securely within their own virtual safety deposit box.

“Online banking is about more than transaction history and transfers these days. Addison
Avenue gets this,” explains Andrew Taylor, CTO of Jwaala. “It is becoming increasingly
apparent that online banking is the most important branch you can have. Collaborating with
Addison Avenue to enhance their online channel is exciting indeed.”

In a wonderful surprise, at the 2008 BAI Retail Delivery Conference, the CUNA Technology Council awarded Jwaala its 8th Annual “Best of Show” award for innovative technology.

The CUNA Technology Council evaluates candidates on innovation, the benefit the solution provides financial institutions and their account holders, a commitment to open standards, affordability, the current deployment of the solution, and the health of the vendor.

MoneyTracker received the Best of Show award, among a showcase of new banking technologies. We are honored and very excited about this prestigious award. Thank you very much CUNA Technology Council!

Financial technology blog NETBANKER reports online traffic to Personal Financial Management websites like Mint, Wesabe, and Geezeo have more than doubled over the past twelve months showing a significant increase in interest from consumers. In this challenging economy, people are much more cautious with their spending and this technology can help them better manage their finances, without the hassles and maintenance required by tools like Quicken and Money.

While all but one of the services highlighted are independent (non-bank) Internet companies, PNC Bank’s Virtual Wallet showed the most impressive adoption rate despite its short 5 months in existence. Virtual Wallet’s results suggest that PFM is a solution consumers want to see from their primary financial institution, as opposed to independent Internet startups. PFM is the latest in new online banking technologies that can help banks and credit unions gain new customers/members and increase online banking adoption.

In April 2008, Jwaala was invited to participated in the Silicon Valley based, Finovate Startup conference in San Francisco. This event is put on by the same great people behind the Online Banking Report and Netbanker blog.

It turns out Jwaala walked away with the Best of Show award among the 40 companies that presented! Companies including Mint, Wesabe, Andera, and Prosper. This was a very welcome surprise to us, so thanks to all those in the audience that voted for us.

If your interested, our 6 minute Finovate video is posted here.

Apparently yes! At least according to a recent post at the NetBanker blog by Jim Bruene.

Jim has been keeping tabs on the adoption rates of Personal Finance Tools, both the straight to consumer variety (like Mint and Wesabe) and the financial institution variety (like Wells Fargo and Bank of America).

The latest data shows Bank of America sporting over 2.5 Million (yes, million) users of it’s online personal finance tool call My Portfolio.

As you all know, Jwaala MoneyTracker is a solution that enables banks and credit unions to seamlessly add Online Personal Finance Tools to their existing online banking solutions.

One of the questions we hear over and over is “do consumers really want this?”. Of course we think so, and so do our current customers. We think this latest data from Bank of America further backs up this point … consumers want/need online Personal Finance Tools.

If you are a bank or a credit union, the question boils down to this …

Are you going to provide Online Personal Finance Tools, or are you going to let your very own customers get this capability somewhere else?

Customers are slippery these days, loyalty is almost a thing of the past. With all the great online tools out there, it’s easy to swap from Bank A to Bank B, and consumers are certainly willing to do that at the drop of a hat.

Best Perk! CNNMoney did just did a great piece on Credit Unions, what are they and how they are often a better deal. One of the Credit Unions discussed was Amplify FCU in Austin TX. Amplify just happens to be a Jwaala MoneyTracker customer, and CNNMoney awarded them BestPerk for their MoneyTracker service!

Best perk: Members of Amplify Federal Credit Union in Austin can use the credit union’s online bank [MoneyTracker] to track all their financial accounts (including those outside of Amplify). It’s like Quicken, only free.

Of course, members of Amplify Credit Union already know this, but it’s good to see that Amplify is getting some help from CNN to spread the word.

The NetBanker blog has a great post discussing online personal finance solutions for their upcoming Finovate 2007 conference. The 2 profiled companies are Jwaala and Mint. This is an interesting comparison as both companies approach the solution in completely different ways.

Mint provides a straight to consumer site for doing basic things like categorizing your spending and aggregating accounts. Mint completely bypasses, (dis-intermediates if you like big words), the financial institution. The end result is that the financial institution looses the “eyeballs” of their own customers! This gives Mint the opportunity to basically promote products and services to the financial institution’s customers, and boy to they take advantage of that in a big BIG way. Mint basically encourages their users to switch their checking, savings, and credit accounts to competitive financial institutions. This spells big big trouble for financial institutions.

Jwaala on the other hand focuses on providing personal financial solutions that help the banks and credit unions. Our MoneyTracker product is branded for the bank or credit union, has the same URL as the bank or credit union, and works seamlessly with the bank or credit unions existing online banking. It’s a different approach, but one that does not put the financial institutions on the defensive.